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DIVERSE CONSULTANCY

Carry your roots with intention

About

ABOUT US

FORWARD is a Diverse consultancy providing a range of services to companies and brands aimed to promote diversity, inclusion, and cultural awareness. Our services are designed to help companies understand and navigate the complexities of multiculturalism, enhance their cultural intelligence, and create inclusive environments. We have over 20 years of experience that spans across digital, custom content+social+video, influencer marketing, and experiential with a deep focus on Hispanic, Black and LGBTQ+ audiences and initiatives.

OUR SERVICES

Inclusive Marketing

Our goal is to provide tailored consulting services to empower our clients to create meaningful and impactful content that resonates with diverse audiences, ultimately driving positive change in the media landscape. • We help identify target demographics, understand cultural nuances, and help create campaigns that resonate with diverse audiences. • We provide insights on culturally sensitive approaches to customer engagement and market expansion. • We work closely with clients to develop engaging and inclusive content ideas, ensuring that diverse voices are represented. From concept development to talent recommendations, we provide support to bring captivating stories to life. • We assist clients in formulating effective marketing and distribution strategies. Leveraging our expertise in diverse marketing and audience engagement, we advise on how to best optimize promotional campaigns to reach diverse demographics and maximize viewership. • We keep our clients updated on the latest industry trends, technological advancements, and market insights. This enables them to stay ahead of the curve and make informed decisions about their media ventures.

Diversity, Equity, Inclusion & Belonging
in the workplace

★Certified in Diversity, Inclusion, Belonging & Justice Leadership from Spelman College. ★ Founder, Hispanic/ LatinX Employee Resource Group (ERG) Our goal is to assist our clients in building inclusive workplaces, enhance cultural competence, and tap into the diverse perspectives and talents of their employees. We help create a workplace where all employees from diverse backgrounds can thrive. • We work closely with DEI and HR teams on programs focused on building awareness, knowledge, and skills necessary to effectively interact with individuals from diverse cultures. Topics covered may include cultural differences, communication styles, crosscultural collaboration, and mitigating biases. • We advise on conducting comprehensive assessments of an organization's diversity and inclusion efforts. This involves evaluating company policies, practices, and systems to identify areas of improvement. • We provide recommendations for fostering inclusivity. This may involve reviewing recruitment processes, talent management strategies, and employee engagement initiatives. • We provide guidance and support to Employee Resource Groups (ERGs) within the organization. We assist ERGs in establishing goals, create programs, and develop initiatives that promote inclusivity, foster employee engagement, and provide a sense of belonging for employees from diverse backgrounds. • We assist our clients in establishing relationships with external organizations and networks focused on diversity and inclusion. This can involve collaborations with community organizations, professional associations, or educational institutions to leverage resources and expertise.

Leave Coverage

We offer Leave Coverage in Ad Sales providing temporary support and taking over the responsibilities of an individual who is on leave within the advertising sales department of your company. Our goal is to ensure that the sales process and operations continue to run smoothly. We provide coverage in various media platforms such as digital, social media, experiential and print. Coverage responsibilities include but not limited to: • Client Interaction • Sales Pitch • Negotiation • Campaign Management • Administrative Tasks • Reporting • Relationship Building

Services
Contact

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